Porsche Motorsport (Spec Campaign Mood Film)

The Challenge
How can Porsche celebrate the future of motorsport (Formula E) and their leadership in it?

The Idea
When did you first feel it?
Rather than focusing only on speed, stats or engineering, this concept reframes Porsche’s power as something deeply human and emotional. An anthology of cinematic, socially-adapted stories captures moments where power is felt in its purest form, on the track and beyond.

The Execution

• Developed a global content platform: short films, social-native edits (TikTok, Reels, YouTube Shorts), and experiential activations.

• Designed a visual world inspired by Wong Kar-wai and Barry Jenkins, cinematic yet intimate, premium yet human.

• Created a mood film to bring the concept to life, working with an editor to shape the tone, pacing, and emotional resonance.

• Showed how the idea could flex across touchpoints: social, YouTube, live activations, and Porsche’s owned channels.

The Result
A visceral portrait of how Porsche’s evolved power resonates across culture and everyday life, connecting motorsport to a universal truth: power is a feeling.